Ultimate Healthcare is a 15 years old pharmaceutical company having specialized products in GASTRO, RESPIRATORY, ORTHOPEDICS, ENT, PAEDITRICS and general ailments. With a vast experience and a dense range of diverse specialties, we have earned for ourselves the insight of variety of market variables and needs of the healthcare professionals. Pharmaceutics, being immensely developed these days, has also become complicated for the doctors to understand and practice efficiently in their day to day practice as there are numerous treatment options available for each disease with their own specific goods and bads. With the omnipresent constraint of time crunch, they are not able to optimize the treatment practices on their own and which is why pharmaceutical companies are so important to play their role of bridging the education and awareness gap for the doctors.

Being solely and wholly into marketing, Ultimate Healthcare has earned the advantage of robust marketing research culture, pricing efficiency, effective promotion tools and continuous education handles. There are events, activities and initiatives which compounded year on year has made a cult for us within our organization and this has become our fundamental practice to develop ourselves as a stand apart identity in the crowded pharmaceutical market. Our direct and continuous engagement with the leading doctors of diverse specialties has given us the advantage of understanding the prevailing practices, the bottlenecks and the pain points which can be resolved with sometimes either the better packing, the more efficient pricing or a better formulation altogether. At the end, pharmaceutical and healthcare professionals, both the industries are working towards better services for the patients only.

Pricing is another aspect which is very sensitive in Indian pharmaceutical industry. With a mixed economy of middle class dominant in the society, a very little support from the government infrastructure and very few being covered under various health care insurances and health schemes like ESI etc, it becomes very important for the pharmaceutical industry to optimally price their products so that they remain within the reach of most of the population and also put as less financial burden as possible keeping the quality intact. India has  long journey towards being a developed country and pharmaceutical has lot of contribution financially and socially which has to be performed by companies.